Work > Tadaweb Intelligence OSINT platform
Tadaweb intelligence OSINT platform
Contribution and Impact
↳ Envisioned a new brand story ("Future is Blue") for company's digital platform and updated brand guidelines with new brand design and color palette for increasing brand awareness and emotional connection
↳ Led the UI modernization of company's strategic products with consistent use of design patterns creating more intuitive and engaging user experiences
↳ Stepped in as the first designer of the startup organization and set up the ground for building a dedicated in-house design team while scaling up. Established in place a solid User-Centered Design (UCD) design process and UX methods for increasing: a. Usability of current SaaS solution and cultivating: b. shared understanding of users and their needs and c. alignment across teams on intended UX solutions.
Process and methods included: Heuristic evaluation for identifying current pain points, customer experience mapping, user stories and personas development (based on insights from customer support “Ninja’s” or user interviews)
↳ Fostered cross-functional team collaboration with Product, Engineering and Leadership teams and empowered design to play a key role in the product development lifecycle
↳ Drove the requirements gathering process and solidified the product vision of high-complexity key app through creating and iterating based on team feedback an interactive prototype with detailed annotations and specifications for empowering admins and team leader users to set up, configure and monitor all necessary arrangements from a single centralized dashboard effortlessly
Process and methods included: Heuristic evaluation for identifying current pain points, customer experience mapping, user stories and personas development (based on insights from customer support “Ninja’s” or user interviews)
↳ Fostered cross-functional team collaboration with Product, Engineering and Leadership teams and empowered design to play a key role in the product development lifecycle
↳ Drove the requirements gathering process and solidified the product vision of high-complexity key app through creating and iterating based on team feedback an interactive prototype with detailed annotations and specifications for empowering admins and team leader users to set up, configure and monitor all necessary arrangements from a single centralized dashboard effortlessly
Role and responsibilities
↳ Lead Designer
↳ UX Design, Heuristic evaluation, Usability, Information Architecture, UI Design, User Research, User Journey Mapping, Personas, UX Questionnaire, Prototyping, Brand design and storytelling
↳ UX Design, Heuristic evaluation, Usability, Information Architecture, UI Design, User Research, User Journey Mapping, Personas, UX Questionnaire, Prototyping, Brand design and storytelling
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