Cognitiveplus Marcomms

Work > Cognitiveplus (Branding, Marcomms & Illustrations)

Enter the Intelligence Ecosystem

Overview

Partnered with product and content teams in Athens and London, Product Marketing manager and CEO for redesigning company’s branding identity, conceptualising and designing for web/mobile/responsive app and delivering creative concepts for MarComms campaigns through online and print touch points. Also, created teaser illustration concepts for launching campaign at Thessaloniki International Exhibition Center (Section: Technology Research).

Cognitive plus is UK-based legal tech startup offering a document review and classification platform designed to extract key provisions from documents and enhance contract processing by streamlining reviews and improving negotiation outcomes across various industries. It's flagship SaaS application simplifies complex legal processes and tasks that traditionally require hours or days of manual effort and now can be completed in minutes, making document review faster and accessible to non-experts, saving time and reducing risks for clients.

Problem

↳ Weak brand perception by current user base and potential customers 
↳ Flat and outdated style of previous branding & digital channels didn’t convey company’s vision and led to an under-appreciated product and user experience
↳ Inconsistent use of branding components across teams due to lack of efficient guidelines

Solution

Aimed to redesign branding identity with two key elements: logo mark and type and refined colour palette for reflecting technology innovation and enhancing trust and positivity. Furthermore, planned and crafted a structured and inspiring web/mobile presence including visual notes, drawings and process diagrams for demonstrating product features and technology concepts enhancing value proposition and product vision.
Next, introduced and implemented spot illustrations throughout the user experience for building a distinctive personality that goes one step beyond in differentiating this product offering from competition.
Last but not least, infused storytelling (style frames, animated sequence) in MarComms campaigns (digital & print channels).

Impact

↳ Increased website traffic and unique visitors by 70%
↳ Increased time spent on site by 55% and interacting with particular content like product features, use cases, case studies, blog articles and likes

↳ Increased conversion rate and new lead generation 25% based on prioritized conversions and related KPIs (Book a demo, start free trial, upgrade free to paid plan, read a case study, subscribe to newsletter etc)
↳ Stronger brand recognition with fresh and engaging visual identity
↳ Increased brand emotional connection and word-of-mouth
↳ Consistent branding and design/illustration system for professional presence across all platforms

Role and responsibilities

↳ Lead Designer & Illustrator
↳ Branding, Creative direction, UX Design, Information Architecture, Web/UI Design, Mobile/Responsive design, Print design, Icon design, Spot Illustrations, Design & Illustration system

Project highlights