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Softomotive Business Automation icon set

Overview
Designing and envisioning UI/UX solutions, concepts, branding and creative assets for leading desktop and enterprise-level business automation software as a service (SaaS), global marketing campaign and global rebranding. 
Partnering with remote and on-site cross-functional teams (product, engineering, quality assurance, user research, content, product marketing, support, sales) in UK and Greece for designing experiences that drive digital transformation within SMEs and organizations from global banking, insurance and telecom industries and enabling users to create bots and automate manual business process.
 
 Contribution and Impact

↳ Led the redesign of a cohesive and unique family of icons (250+ icons) including UI and product icons for flagship automation product Winautomation, international marketing site and global rebranding campaign creating a more intuitive and consistent user experience across platform and channels

↳ Stronger brand recognition and more engaging visual identity

↳ Consistent branding and design/illustration system for professional presence across all platforms

↳ Mentored junior designer of design team

Role and responsibilities
↳ Product Stuff Designer, Icon Designer
↳ Iconset design, sketching, brand design, mentoring younger designer on anatomy of icon design

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